Real or viral marketing campaign?

 

....this is an actual monster, some sort of rodent-like creature with a dinosaur beak. A tipster says that there is "a government animal testing facility very close by in Long Island,"......Our guess is that it's viral marketing for something. Ali Lohan's new album perhaps. Click thru for larger dino-damage.

http://gawker.com/5030531/dead-monster-washes-ashore-in-montauk

yeah I saw this last night... if its marketing they did a hell of a job.

That thing is horrifying man.

Update: Seems that it's still unclear what it actually is, but people are definitely looking it up.

No one knows what the Montauk Monster is -- a dead raccoon, a viral marketing ploy, whatever -- but it's definitely found an audience.

 

Meanwhile, Gawker's first post on the beast from last Tuesday has blown past 1.3 million pageviews, which, at Gawker's $5-per-1,000-views July pay rate, has scored writer Richard Lawson a cool $6,500. It also helped site owner Nick Denton rack up a new monthly record.