So "Amber Hay" is the hottest search term on Google Trends right now. I'm trying to figure out why and all I can come up is the fact that she's the new cover girl for Girls Gone Wild Magazine. Can't believe people care about that, but guess I'm wrong.

http://images.google.com/images?q=amber+hay&ie=UTF-8&oe=utf-8&rls=org.mozilla:en-US:official&client=firefox-a&um=1&sa=X&oi=image_result_group&resnum=1&ct=title 

Daba-

Is there any other excuse for being top on Google trends than being blond and moderately attractive?

As an aside, I did not know Girls Gone Wild has a magazine. Is it as much of a rip-off as the videos?