...oof.

That's the #2 term on Google Trends right now. Also referred to as iTunes error 9838. Big day for Apple, but maybe they couldn't handle it?

The only problem (sound effect of vinyl record scratching) I can't run any applications from the just opened Apple App Store because I'm locked out. Worse, now that I've updated iTunes to 7.7, I can browse and salivate over applications compatible with my iPod Touch and even download them to my PC. The only problem is my iPod Touch firmware won't update to the latest 2.0 version available today. I've been stuck looking at the message "This version of the iPod software (1.1.4) is the current version."

 

I'm not alone.

 http://blogs.pcworld.com/staffblog/archives/007248.html