I hope he doesn't start throwing sheep at me.

 

This morning, Mr. Pickens launched a publicity offensive for his “Pickens Plan,” a call for energy independence that includes greater reliance on wind power. So far, the publicity has included traditional elements, such as a lengthy story in USA Today and an appearance on CNBC’s “Squawk Box” this morning. But visitors to www.pickensplan.com, the Web site dedicated to promoting the oilman’s ideas, will find an effort to tap a different energy source: social networking.

 

For starters, there’s a Facebook page where people can “become a fan” of Mr. Pickens (pictured above) and his exhortation to make energy independence a focus of national debate. There’s also a MySpace page and a YouTube channel. And for good measure, there’s also a Twitter feed for “pickensplan.”

 

Networked out yet? There’s more. The Pickens Plan is setting up its own dedicated social network powered by Ning. That network includes message boards for supporters and the ability to form local groups.

http://blogs.wsj.com/buzzwatch/2008/07/08/t-boone-pickens-facebook-guy-pickens-plan-taps-social-networking/?mod=googlenews_wsj