What started off as a "joke" is turning into reality.

 

At a recent press screening for Ben Stiller's new comedy, Tropic Thunder, a funny commercial for a fictitious energy drink called Booty Sweat was shown before the film.

 

The fake energy drink also appears throughout the movie.

 

Now, for the first time ever, a movie studio, Paramount, is going to license the fictional brand as a real brand to help promote the movie. (Some companies have done this, but only long after the movie premiers and they study the market.)

 

http://perezhilton.com/2008-06-27-this-is-not-a-joke-43 

...theres a market for everything (I think).

On a different note, that is the worst looking photoshop reflection Ive ever seen.