...Well, here’s the story, according to a friend of mine who worked at StuffMagazine.com (the website for the now defunct Stuff Magazine.)

 

Back in 2005, the editor-in-chief of Stuff magazine wanted to capitalize on the popularity of the Internet. He called down to the online department and said, “Hey, tell me who has a lot of Myspace friends,” because he wanted to put someone on the cover of Stuff who had a “lot of Myspace friends.” The brilliant marketing plan behind this was based on the thinking that if someone on the cover had a million Myspace friends, then all those “friends” would buy that magazine and sales would skyrocket. What it showed, instead, was a complete lack of understanding of how the Internet works.

....

So, the online guy took 10 seconds (honestly, 10 seconds) and found a girl with an assload of MySpace friends. That, girl, of course, was Tila Tequila, and she appeared on the April 2006 cover of Stuff.

http://www.holytaco.com/2008/06/23/the-reason-why-tila-tequila-is-famous/ 

Here is the response that the site above received from the former editor of Stuff...

From: Jimmy Jellinek
To: Cory Jones

 

Hey Corey go fuck yourself…

 

Jimmy Jellinek
VP Entertainment and Programming
Heavy.com

http://www.holytaco.com/2008/06/24/tila-tequila-update-we-made-someone-mad/