New trend?

 

If the fusion of video cameras and dSLRs hadn't blurred enough before, Esquire shot their June issue cover of Megan Fox in video—a purported first in the magazine world.

 

Rather than click and endless series of stills, photographer Greg Williams shot the cover with the 4K Red ONE video camera.

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http://gizmodo.com/5229743/megan-fox-esquire-cover-shot-in-video-not-stills