It still seems strange, on the face of it. iTunes is the ginormousest force in digital music, beaming out billions of bits a day. Apple paid $80 million (maybe) for Lala, a streaming site you've never heard of. Why? First, let's look at what Lala is. (Or was.) It's three things, really: A CD trading site (its original emphasis), a streaming site, where you can "upload" your own music and

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And that's most likely what Lala is going to look like inside of the iTunes beast: You'll be able to stream your own library anywhere. The other half of Lala, the true streaming service, with its 10-cent songs, as a part of a new iTunes too, would radically alter the entire iTunes model by introducing one organized around

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http://gizmodo.com/5421547/why-apple-paid-millions-for-a-music-streaming-site-youve-never-heard-of?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+gizmodo%2Ffull+%28Gizmodo%29&utm_content=Google+Reader