Damn. Diddy is not a businessman. He's a business, man.

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Ciroc and Ketel One are pricier alternatives to Diageo’s Smirnoff. Ciroc volume sales climbed to 400,000 cases in the year ended June 30 from 60,000 cases in first half of 2007, the year that Diageo teamed up with Sean Combs. Diddy’s fellow rappers Snoop Dogg, Dr. Dre and Jay-Z all have endorsement deals with liquor brands in the U.S., while Combs is “a true partner” and receives half the brand’s profits, Strachan said.

Diageo’s Ciroc vodka, an equal-share venture with Combs, is set to release coconut and

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http://realtalkny.uproxx.com/2009/11/topic/topic/news/diddy-gets-50-of-circocs-profits/