Wired: Crazy Characters Help Indie Bands Outsmart Google

(2 posts)
by Daba
18083 Posts
Ready to get things pooping
4 years, 4 months ago
4 years, 6 months ago


Pretty interesting article at Wired:

On the Internet, new-band buzz travels faster than the speed of sound. So how can emerging musicians maintain their indie cred as they amass fans? Create a completely unintelligible moniker. A growing number of artists—largely from a dark electronic genre known as witch house—have found that by using symbols in their name they can make it to the top of playlists even if they’re not ranked at the top of Google results.



by Bildungsromania
37 Posts
4 years, 6 months ago
I stopped reading this article when someone used the phrase witch-house without any sense of irony.

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