Pretty interesting article at Wired:

On the Internet, new-band buzz travels faster than the speed of sound. So how can emerging musicians maintain their indie cred as they amass fans? Create a completely unintelligible moniker. A growing number of artists—largely from a dark electronic genre known as witch house—have found that by using symbols in their name they can make it to the top of playlists even if they’re not ranked at the top of Google results.

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http://www.wired.com/magazine/2011/01/pl_music_ungoogle/