Uh oh.

I forgot that the season premiere was even on.

Did you know 30 Rock returned last night? Don't worry, no one did, because currently the only person watching NBC is Jay Leno's mom. The ratings sucked, but the show itself was great, especially when taking swings at NBC.

 

Last night, Tina Fey and company only logged 6.3 million viewers, which was down 25% from The Office which preceded it. It's also down almost a third in the adult demographic from the season debut last year, when Fey was hot off her stint as Sarah Palin on SNL. What happened? Well, there wasn't the heat or media attention of the Palin thing, so the only other way to get the word out about the show's return was NBC promos. And since no one is watching the molting peacock, how would anyone see them? Way to kill your only good show, guys.

On the show, NBC and corporate greed in general were definitely the bad guy. The

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http://gawker.com/5383416/nbcs-problems-are-also-30-rocks-problems

from my friend larry @lfitzmaurice: Yo Balloon Boy, I'm a let you finish, but Anne Frank had the best attic hideout spot of all time. #balloonboy