Awesome, the male iamamiwhoami. XI IX MMX was a viral video and music project that started in late 2010. Each video was released on YouTube and titled in roman numerals according to the date. The account user had the name IVIXMMXI, suggesting the significance of the date April 9, 2011. There was also a Flickr account attributed to the same user name. The series debuted on November 23, 2010 and featured what became the trademark mixture of gauzy visuals on a beach and a soundtrack of murky instrumental beats. The video also included a naked man, thus suggesting a man was involved in the project. The second video was released on December 9, 2010. One of the new elements introduced in this video was a series of blood-like drops being dropped into water, as well as close-ups of petrified wood. The music was also a slower tempo. The third video was released on December 20, 2010 and combined elements of the first two videos.
Various music blogs posted the videos after apparently being prompted by an email with a subject line, "I am coming." ...because that was what people did when they received mysterious emails from unknown senders with vaguely, sexually suggestive subject lines.