Rock has its share of so-called "supergroups" from the Traveling Wilburys to Monsters of Folk, so it's about time the dance world upped its share. After all, a producer and DJ's work can be pretty solitary. It makes sense to branch out through collaborations. Around 2007 several Swedes pooled their collective popularity and took the plunge. Axel "Axwell" Hedfors, Steve Angello, Sebastian Ingrosso and Eric Prydz, individually noted producers that each rose to popularity in the early to mid-'00s, began collaborating together under the Swedish House Mafia moniker (an apparent non sequitur imagined one late evening at a 7 Eleven) in 2007. They produced two tracks with yet another popular dance producer Laidback Luke, 2007's "Get Dumb" and 2009's "Leave The World Behind." Prydz became disassociated from the group in the late '00s, so the core of the group is the trio of Axwell, Angello and Ingrosso. Prydz's music remains a constant fixture in their sets though.
The group's music contains many of the same progressive, tribal and popular house styles heard in the respective members' productions. As such, the trio's music has been featured in numerous tastemaker clubs and events, such as the annual Winter Music Conference in Miami.
Swedish House Mafia released its first "official" single as a group in 2010 called "One (Your Name)." The song features vocals from Pharrell and a video featuring close-ups of the Teenage OP-1 synth/sampler/drum machine/gadget.
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