The Popjustice website praised Rod Thomas as "one of the 100 best things about pop music." However, that list is hardly populated by the type of pop icons most people are familiar with, be they Madonna or Lady GaGa. Thomas, better known as "Bright Light Bright Light," produces music that embodies pop elements designed and marketed specifically for the culturally voracious. The Welsh musician condenses numerous dance and club elements, such as nu-disco and nu-electro, into traditional, catchy pop songs.
The fusion is a sensible one considering Thomas' past life. Throughout the '00s he played a congenial form of folk-pop that could have easily tracked him towards a more conventional Top 100 pop list. However, by the end of the decade he switched lanes and worked steadily to earn those Popjustice accolades. He built steam in the first half of the year with a smattering of singles, particularly the shimmering "A New Word To Say" and its accompanying remix by past remix collaborator James Yuill. He also worked with collaborators like Boom Bip (Neon Neon), Andy Chatterley (U.N.K.L.E., Kanye West, Kylie Minogue) and Friendly on a third quarter follow-up single and his "debut" album as Bright Light Bright Light Make Me Believe In Hope. Appropriately, the album was scheduled to be released through his new school benefactors at Popjustice Hi-Fi.